Agency Blog

Protect Your Loved Ones with Life Insurance

Chances are that you have been solicited to buy life insurance many times. Television commercials promising life time coverage for “only $1 a month!” air constantly and mailboxes around the nation are jammed with similar, dubious sounding offers. You have been wise to resist these too good to be true policies, but you know that life insurance is an important part of protecting your loved ones long after you no longer can.

You have most likely recently experienced a significant life event: perhaps you were married; bought a house; had your first child; or any other life-changing circumstance. Most people do not consider this vital type of protection until they experience a milestone moment. While it’s uncomfortable to think about our impending deaths, planning for our families’ futures makes it necessary. According to LIMRA’s Life Insurance Barometer Study conducted in 2013, 85 percent of consumers agree that most people need life insurance, yet just 62 percent say they have it.

The study found a disconnect between the perception of life insurance costs and reality. Unfortunately, many people believe life insurance costs far more than it does. This misconception, coupled with offers for coverage at fewer than $20 a year convince people that policies are either out of touch with their budget or simply so cheap they can’t possibly accrue enough to leave anything behind. A 20-year term life insurance policy from a reputable provider for a relatively healthy 30-something actually costs around $150 a year. That is far more affordable (and realistic) than those solicitations would have you believe.

There are two main camps of life insurance: protection polices and investment policies. Term life offers protection in the event of your sudden and unexpected death, while universal or permanent life insurance can build up cash savings to leave in your estate. The type and limits of the life insurance policy you need depends on your family’s needs and what you wish to leave behind. We can help you identify your life insurance goals and pair them with a policy to match. Our agents will locate a number of quotes from a variety of providers, ensuring the life insurance policy you find will offer the best benefits at the most affordable rates. Contact us and rest easy knowing you can care for your loved ones long after you’re gone.

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